Written by

Jayant Kelkar

The cost of a generic buyer persona Most B2B founders define their Ideal Customer Profile (ICP) by who can use…

July 8, 2026 9 min read

The bottom line on lead generation Inbound and outbound sales are not competing philosophies. They are different mechanisms for filling…

July 6, 2026 6 min read

B2B pipeline architecture: Building the engine for predictable revenue Most B2B founders in India face a grueling bottleneck: revenue lives…

July 2, 2026 9 min read

Mastering B2B Unit Economics in India: The Math Behind Survival Most Indian B2B founders eventually hit a painful revenue ceiling…

July 1, 2026 9 min read

The Strategy of Value: Why Most B2B Propositions Fail in 2026 Most B2B value propositions are nothing more than aspirational…

June 29, 2026 7 min read

The Revenue Architecture Crisis in 2026 Most B2B founders in India struggle with a pipeline that feels like a black…

June 22, 2026 5 min read

The June 30 Deadline: Why Your Revenue Transformation Stalled Most B2B founders treat June 30 as a mere date on…

June 14, 2026 6 min read

The Attention Recession of 2026 In the current B2B climate of June 2026, the phone is no longer a direct…

June 4, 2026 8 min read

The Revenue Trap of Relationship-First Selling Most Indian B2B founders rely on personal networks to hit their first ₹5 Crores…

June 2, 2026 7 min read

The High Cost of Disposable Sales Tactics Most Indian B2B startups are currently trapped in a cycle of resource exhaustion.…

June 1, 2026 5 min read

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