Lean Canvas: test your idea on one page.
Fill in the nine blocks in your browser, add sticky notes as you learn, and mark the assumptions you still need to test. Then download your canvas or have a copy emailed to you.
Your canvas
Best for a new idea you are still testing. Already have customers and revenue? Use the Business Model Canvas instead.
Problem
List the top one to three problems your customers face. Note how they solve them today.
Customer Segments
Who has the problem? Who will pay first, as an early adopter?
Unique Value Proposition
One clear sentence on why you are different and worth buying.
Solution
The simplest features that solve each problem.
Channels
How will you reach your first customers?
Revenue Streams
How will you make money? Think pricing, margins and lifetime value.
Cost Structure
Fixed and variable costs to reach and serve customers.
Key Metrics
The few numbers that show the business is working.
Unfair Advantage
Something that cannot easily be copied or bought.
How it works
Fill the nine blocks
Start with the problem and the customer, then work through your solution, metrics and advantages. Add as many sticky notes as you need.
Flag your assumptions
Mark any note you have not yet tested, so you can see what still needs validating.
Download or email
Enter your details to download your canvas as a PDF or image, or to have a copy emailed to you.
Get your canvas
Enter your details to download your canvas or have a copy emailed to you. Your notes leave your browser only when you submit this form.
Where sales fits
A Lean Canvas shows what you believe. Sales is how you find out whether customers agree. If you have paying customers and sales still runs through you, that is where I help founders build a sales system that runs without them.
Free 30-minute call. You get a short written feedback note within 48 hours.
Book a free 30-minute review callAlso free: the startup sales check and the post-PMF sales checklist.
Questions about the Lean Canvas
Yes. Filling in the canvas is free, and so is downloading it as a PDF or image. We ask for your details so that we can send you a copy and, if it is useful, follow up on your sales questions.
Your notes are saved in your browser on this device, so you can come back and continue. Sales Fundas receives your canvas only if you submit the form to download it or receive a copy.
Use the Lean Canvas when the idea is still a guess: it starts with the problem and forces you to name your riskiest assumptions. Use the Business Model Canvas once the business is real and you want to map how it creates, delivers and earns value.
The Lean Canvas was created by Ash Maurya, adapted from the Business Model Canvas by Alexander Osterwalder and Yves Pigneur, and is used here under CC BY-SA 3.0.
Turn the canvas into a sales system.
Once your model is clear, the next step is a repeatable way to win customers. Bring your canvas to a free 30-minute call.