B2B Sales Consulting & Fractional CSO · Pune, India

Struggling to build a consistent, scalable sales engine?

30 years of B2B sales experience. Structured processes. Real results for startups and growing businesses across India.
✦ Trusted by 12+ startups and corporates across Pune, Mumbai, Bengaluru and NCR

Does this sound familiar?

12+ Client Engagements 30 Years Sales Experience Pune Mumbai Bengaluru NCR Hyderabad Fractional CSO B2B Sales Consulting Corporate Training 12+ Client Engagements 30 Years Sales Experience Pune Mumbai Bengaluru NCR Hyderabad Fractional CSO B2B Sales Consulting Corporate Training
Years Experience
30 +
Startup & SME's Transformed
12 +
Salesprofessionals Trained
585 +
Average Revenue Growth
37 %

Our B2B Growth Stack

A Solution for Every Stage of Growth

We don't offer one-size-fits-all solutions. We provide an integrated stack of services to build your sales engine from the ground up or optimize your existing one.

Fractional CSO

Your Part-Time Chief Sales Officer. Full-Time Impact.

For: Series A/B startups · SMEs with 3–15 sales staff · Founders who've outgrown doing sales themselves

Starting from

₹1,45,000 / month

Startup B2B Sales Consulting

Build Your B2B Sales Engine from Scratch. Fast.

For: Founders doing sales themselves · Early-stage to Series A B2B startups · Teams of 1–5

Starting from

₹75,000 / month

Corporate Sales Training

Sales Training That Sticks. Built for Real Teams.

For: L&D Heads · VP Sales · HR Directors · Sales teams of 10+ in mid-to-large corporates

Starting from

₹1,50,000 / month

Note: Engagements typically start from ₹75,000 per month onward, depending on scope and duration. Specific minimums apply: Fractional CSO (₹1,45,000 +GST /mo onward), Startup B2B Sales Consulting (₹75,000 +GST /mo onward), and Corporate Sales Training (₹1,30,000 +GST onward).

TRUSTED BY B2B LEADERS & FOUNDERS FROM THE ECHAI VENTURES NETWORK

Is Your Sales Growth Stagnant?

Many B2B companies hit a wall. Your current success, often built on founder-led sales and referrals, isn't scalable. Does this sound familiar?

Inconsistent Pipeline

You have “feast or famine” quarters. Revenue is unpredictable, and you have no clear line of sight into next month’s sales.

Founder Sales Trap

You (the founder) are still the #1 salesperson. Your growth is bottlenecked, and you can’t focus on strategic work.

Underperforming Team

Your sales team misses quotas, lacks a formal process, and struggles with closing high-ticket deals in a complex B2B market.

We Are Practitioners, Not Theorists

Meet Jayant Kelkar —
Your B2B Sales Architect

With nearly 30 years of cross-industry B2B sales experience (1990–2019), Jayant Kelkar founded Sales Fundas in 2019 to bring senior sales expertise directly to startups, SMEs, and corporates — without the overhead of a full-time hire.

Embedded in the TiE Pune and eChai Ventures ecosystem, Jayant works hands-on with founders and sales teams across India — building the playbooks, processes and pipelines that drive predictable revenue growth.

No middlemen. No junior consultants. You work directly with Jayant.

TiE Pune Member
eChai Ventures Network
12+ Engagements
585+ Professionals Trained
Pune · Mumbai · Bengaluru · NCR

Industries Served

B2B SaaS · FinTech · EdTech · Manufacturing · IT Services · Pharma · Real Estate · Professional Services · BFSI

Jayant Kelkar B2B Sales Consulting for Startups

Your Roadmap

How We Work

A structured, anxiety-free path from first conversation to measurable results.

1

Free 30-Min Sales Audit Call

A structured diagnostic of your sales function. No obligation. No sales pitch. You get a written feedback note within 48 hours.

2

Business Reflection Form

A short intake form we send before the call — so we arrive prepared and every minute of your time counts.

3

Feedback & Engagement Plan

We share what we found and a proposed plan tailored to your stage and goals. You decide if and how to proceed.

4

Engagement
Begins

Formal engagement with defined monthly deliverables and milestones. You know exactly what you’re getting each month.

What Our Clients Say

Testimonial about Two-Day Sales Workshop – ALP Sales Capability Development Program:

Mr Jayant, This workshop was not just training; it was a journey of capability building. Jayant’s approach encouraged our teams to reflect, realign, and recharge. The frameworks and role-plays sparked meaningful conversations, and participant feedback has been overwhelmingly positive.”

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Mr. Dinesh Goel

Exec. Dir. (ALP Aeroflex), The ALP Group

“As a Founder-led Sales Consultant at Arrka, Jayant delivered tailored solutions that brought clarity and structure to our sales processes. His thorough understanding of sales operations enabled us to develop a customized sales strategy aligned with our unique needs. The comprehensive results we achieved through Jayant’s expertise have been invaluable. We confidently recommend his services for founders seeking personalized, results-driven sales consulting.”

Shivangi Nadkarni

Ms Shivangi Nadkarni

Co-founder, Arrka

The Sales Fundas Journal

Insights, Playbooks & Revenue Strategies

Let’s Rip the Band-Aid Off. You Want a Number. You didn’t come here for a history lesson on sales management. You are here because your

Today, I want to talk about something nobody really talks about in sales strategy. Time. Not targets. Not dashboards. Not CRM features. Time. Real, limited,

It usually starts with a panic hire. You look at your revenue goals. You look at your empty calendar. Then, you decide it’s time to

Free · No Obligation · No Sales Pitch

Get a Free Expert Diagnosis of Your Sales Engine

A structured 30–45 minute diagnostic call with Jayant Kelkar. We assess your pipeline, ICP clarity, sales process gaps, and quick wins — then send you a 2–3 page written feedback note within 48 hours.

Book Your Free Consultation

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