Your Sales Team, Finally Performing
Without You.
An embedded B2B sales transformation partner who takes ownership of your revenue targets, fixes team performance gaps, and builds the pipeline system that generates predictable revenue — without the founder in every deal and without the ₹40–70 lakh annual cost of a full-time Chief Sales Officer.
Serving Pune · Mumbai · Bengaluru · NCR · Hyderabad · Engagements from ₹75,000/month
You're the Right Fit If You Recognise Yourself Here
The Revenue Transformation Partnership is not for everyone. It is for leaders who have already tried other things — and know that the problem is structural, not motivational.
The Founder Who Cannot Exit Sales
You are still the most reliable — and often the only — salesperson in your company. Every significant deal requires your direct involvement. You want to hand the sales function over, but there is no system to hand over yet.
The SME CEO with a Underperforming Team
You have 5–20 salespeople. Some work hard. Results are inconsistent. You don't know if the problem is the people, the process, or the pipeline architecture. (Usually it is the process.)
The Funded Startup Scaling Revenue
You have raised capital. Sales is still founder-led. Investors want pipeline visibility and predictable metrics. You need senior sales leadership without the 3-month hiring cycle and ₹50L salary.
The Board Needing Revenue Accountability
Investors are asking for pipeline metrics, conversion data, and a sales plan. There is no CSO to own that narrative. You need the function covered immediately by someone who can walk into a board meeting.
Choose the Right Depth of Partnership
All packages include Jayant Kelkar personally. All packages have a 30-day exit clause. All include a written Sales Health Report in Week 2.
- 2 days per month embedded
- Monthly pipeline review & strategy session
- ICP definition & pipeline architecture
- Core Sales Playbook document
- CRM recommendation & configuration support
- Monthly milestone report to CEO
- 4 days per month embedded
- Weekly pipeline reviews per sales rep
- Individual coaching on live deals
- Full Sales Playbook: discovery, negotiation, close, objections
- ICP outreach sequences & target account lists
- Sales KPI dashboard & weekly health tracking
- Live call & meeting review
- Hiring brief for next sales leader at Month 5
- 6 days per month — full sales floor presence
- Recruitment support & new hire onboarding
- Key account strategy for top 10 accounts
- Upsell/cross-sell programme design
- Sales forecasting model & board-ready reporting
- Structured handover to internal VP Sales at Month 10–12
Start with the Sales Diagnostic
A 90-minute paid session (₹15,000 + GST) that delivers a written Sales Health Report — your pipeline gaps, team capability issues, ICP clarity, and a prioritised transformation roadmap.
The fee is credited back against your first month's retainer if you proceed.
Full-Time CSO vs. Revenue Transformation Partnership
If your team closes just one additional ₹30–50L deal per quarter through better process and coaching — the entire engagement pays for itself. Twice.
| Comparison Factor | Full-Time Chief Sales Officer | Revenue Transformation Partnership |
|---|---|---|
| Annual Cost | ₹40–70 lakh/year | ₹17.4L (Full Package, 12 months) |
| Time to Start | 3–6 months hiring cycle | Start in 2 weeks |
| Ramp Period | 3–4 months before results | Written report in Week 2 |
| ESOP / Equity | Often expected | None |
| Exit Risk | High — takes institutional memory | Full playbook handover, always |
| 30-Day Exit Clause | 3-month notice typical | Yes — always included |
| Seniority | Varies by hire | 30+ years, Airtel + Max Life national records |
What Happens When the System Works
in 9 months
A B2B IT services firm with no pipeline discipline and founder-dependent sales. 6-stage pipeline installed, weekly review cadence, individual rep coaching. The MD could forecast monthly revenue within 15% accuracy.
Growel Softech · Revenue TransformationMargin: 2.3% → 3%
A manufacturing distributor with relationship-dependent revenue and no formal process. New ICP framework, pipeline architecture, negotiation training. Both top-line and margin improved simultaneously.
PartsCity · Revenue TransformationQuestions We Get Asked Before Every Engagement
The fee seems high for a part-time engagement.
A full-time CSO costs ₹40–70L/year. The Full Transformation Partnership costs ₹17.4L for 12 months — with strategic impact from week one, no fixed overhead, and no equity. The question is whether you can afford another year of the problem.
Can we start with one month to test?
The first 30 days is audit and design. You would see the roadmap, not results. If you want a low-risk entry point, the Sales Diagnostic (₹15,000) gives you a 90-minute deep-dive and a written report.
We're not based in Pune. Does this work remotely?
Yes. We serve Mumbai, Bengaluru, NCR, Hyderabad. Monthly on-site blocks combined with weekly virtual reviews. Remote has not compromised results in any engagement.
What if our sales challenges are unique to our industry?
We do not apply a generic framework. Every playbook and pipeline is built from your actual buyer conversations, lost deals, and industry dynamics. We've worked in IT, Manufacturing, BFSI, and more.
30 Minutes. An Honest Conversation.
No Pitch.
Book a free Sales Audit Call. We'll look at your current revenue situation, identify the biggest structural constraint, and tell you honestly whether this is the right fit.
We take a limited number of new Revenue Transformation engagements each quarter.