Startup B2B Sales Consulting

Stop chasing investors (VCs). Start acquiring customers.

A great product doesn't sell itself. Our Go-to-Market accelerator helps B2B founders make the critical shift from product development to customer acquisition.

"My Product is Great, But We Can't Get Customers"

This is the #1 killer of B2B startups. You've built an amazing product, but you're trapped in the founder-sales bottleneck.

You're the Only Salesperson

You (the founder) are doing all the demos and closing all the deals. You're a bottleneck, and you can't focus on building the company.

No Repeatable Process

Every sale is a custom, heroic effort. You have no formal playbook, no clear sales stages, and no idea how to hire or train a new rep.

Generalist Accelerators Fail You

You've tried other programs. They offer "mentorship" and "pitch deck practice" but give you zero tactical, hands-on help to actually *get customers*.

This Isn't a Lecture. It's a Go-to-Market Sprint.

The Startup B2B Sales Consulting is an intensive, special program for a small cohort of B2B founders. We don’t talk theory. We build your entire GTM playbook, script your calls, and help you acquire customers.

Led entirely by practitioners, Jayant Kelkar brings 20 years of B2B sales expertise and serves as a key member of the TiE Pune and eChai Ventures network.

The Program Playbook

What You Get: Your Complete Sales Infrastructure

You'll have a sales engine that works - documented, validated, and entirely yours.

Phase 1: Foundation

Build your GTM blueprint.

Phase 2: Execution

Launch your sales process.

Phase 3: Scale

Build the engine for growth.

Who Should Apply?

This Program is For...

Fractional Chief Sales Officers suit organizations needing expert sales leadership without full-time costs, particularly those scaling revenue or optimizing sales operations.

Startups and early-stage ventures: Seeking rapid sales system builds and go-to-market strategies.
SaaS and tech companies: Focused on pipeline development and revenue scaling.
Service-based businesses: Requiring sales process refinement and team alignment.
Mid-market SMEs: Addressing growth challenges cost-effectively.
Businesses in transition: Post-merger, pivoting, or expanding markets.
Private equity portfolio companies: Needing quick revenue boosts.
B2B enterprises with sales gaps: Lacking full-time CSO expertise, like manufacturing or professional services.
High-growth firms: In tech services, consulting, or complex B2B sales cycles.

From Zero to a Seed Round

Working with Jayant has been a pleasure and a truly enlightening experience. His guidance as a Startup B2B Sales Consulting has been instrumental in shaping the direction of Libros, demonstrating exceptional dedication and expertise in every discussion. What stands out most is his passion for Libros, which surpasses that of many others involved with our organization.

His in-depth knowledge, combined with his unwavering belief in our vision, has been both motivational and inspiring. His insights on branding and effective execution have been particularly valuable, providing clear direction for our growth strategy. We look forward to fully leveraging his expertise as Chief Sales Officer and Mentor for Libros in the near future.

Ms. Shatabdi Paul

Co-founder, Libros

“As a Founder-led Sales Consultant at Arrka, Jayant delivered tailored solutions that brought clarity and structure to our sales processes. His thorough understanding of sales operations enabled us to develop a customized sales strategy aligned with our unique needs. The comprehensive results we achieved through Jayant’s expertise have been invaluable. We confidently recommend his services for founders seeking personalized, results-driven sales consulting.”

Ms Shivangi Nadkarni

Co-founder, Arrka

The Next Cohort is Limited to 7 Founders.

We keep cohorts small to guarantee 1-on-1 access and hands-on support for every founder. Applications are reviewed on a rolling basis.

Apply now to secure your spot and build the sales engine your startup deserves.