Your First Sales Hire Should Be a Process,
Not a Person.
We build your entire B2B sales operation from scratch — Ideal Customer Profile, pipeline architecture, outreach sequences, sales playbook, and first hire brief — in 90 days. So when you do hire, they walk into a machine, not a blank page.
Serving Pune · Mumbai · Bengaluru · NCR · SaaS · IT Services · B2B Startups · Sprint from ₹1,20,000 flat
The Sales Engine Build Is for Founders Who Know the Problem
You have a great product, a market that exists, and a revenue problem that is not about effort. It is about architecture.
The Founding CEO Doing All Sales Alone
Pre-revenue to ₹2Cr ARR. Every deal goes through you. You follow up on everything, and lose sleep when the pipeline is thin. The company cannot scale on your personal bandwidth.
Series A Startup Building the First Sales Team
₹2–10Cr ARR. Capital raised. No formal process, no playbook, no way to know if your team is working the right deals with the right buyers at the right pace.
The Company That Grew Entirely on Referrals
Referrals built the business. They are now slowing. You know you need structured outbound but you have never built it and attempt has produced noise, not meetings.
The SaaS Startup Losing Enterprise Deals
Great product. Deals reach proposal stage and stall. No internal champion. Losing to "we'll revisit later". The sales architecture is broken, not the product.
Six Foundations That Make a Sales Engine Run
Every Sales Engine Build delivers these six components — customised to your product, your buyers, and your market.
Ideal Customer Profile
Written, precise, testable. Industry, size, trigger events, decision-maker profiles, and the 10 qualifying questions that separate real buyers from evaluators.
Pipeline Architecture
5–7 stages with clear entry criteria, exit criteria, and owner for each stage. The pipeline stops being a wishlist and starts being a forecast.
Sales Playbook
Discovery frameworks, objection-handling scripts, email sequences, and proposal structure — built from your actual buyer conversations.
Outreach Sequences
Cold and warm email sequences. LinkedIn outreach frameworks. Call scripts. Designed for your specific buyer personas and their known objections.
CRM Configuration
CRM recommendation and setup so the pipeline reflects how you actually sell. Adoption coaching so your team actually uses it. Dashboards that mean something.
First Sales Hire Brief
Job description, interview scorecard, onboarding checklist, and 90-day success metrics for your first dedicated salesperson.
Choose Your Starting Point
Every engagement is personally delivered by Jayant Kelkar. No project managers, no junior team, no substitutes.
- ICP definition & buyer persona docs
- 5-stage pipeline framework
- First 20 target accounts mapped
- 2 outreach email sequences
- Discovery call script & question bank
- Starter Sales Playbook document
- Everything in Sprint (delivered over 3-6m)
- Live deal support — Jayant joins calls
- Full Sales Playbook: discovery, neg, close
- CRM setup & team adoption coaching
- Target account list (50–100 accounts)
- First sales hire brief at Month 3 or 4
- Everything in Full Build plus:
- Enterprise sales strategy for complex deals
- Channel partner & reseller GTM design
- Pricing & packaging recommendations
- Sales hiring support: JD, interviews
- Coaching for first 60 days of new hire
"The first 90 days we spend together produce things that should have been built in year one — but almost never are. An ICP that is real. A pipeline that predicts. A playbook that the team actually uses. It is never too late. But the best time to build it was yesterday."— Jayant Kelkar, Founder · Sales Fundas
What Founders Say After We Build the Engine
Technical co-founder with no process. We defined the ICP, built the enterprise playbook, and coached 3 live deals through to close. All three closed within 60 days.
Adagrad AI · Sales Engine Build100% referral revenue, zero outbound capability. Sprint delivered ICP, 50-account target list, and outreach sequences. First outbound meeting booked in Week 3.
BlueKei Solutions · Startup Sales SprintStart With a Sprint.
Or Start With a Conversation.
Book a free 30-minute call. We'll look at where your sales is stuck, what the biggest constraint is, and which engagement level is right for where you are today.