B2B Startup Sales Consulting for founders with no sales background.
Also known as Founder-to-Sales-Team Transformation. Built for technical founders who never trained in sales: first I teach you how it actually works, then I help you build the sales team, playbook and rhythm that runs without you.
Startups I have worked with include Adagrad, BlueKei Solutions, Arrka and Synthesys Solutions.
- ₹5L to ₹23L a monthIn nine months, at an IT services and recruitment company that had been selling on founder effort
- 22% to 41% proposal-to-closeA B2B client that fixed qualification and follow-up
- 585+ professionals trainedOn top of 30+ years in sales leadership
Results are from specific engagements and are not guarantees.
Is this the right moment for you?
Signs you are ready
- You come from a technical or product background, not sales
- You have paying customers and know roughly why they bought
- You close every important deal yourself, and it does not scale
- You want to hire sellers, but have nothing written down for them to inherit
Come back later if
- You are still changing the core product or offer often
- You have no paying customers yet
- You want someone else to generate leads while you stay out of sales
Plus GST. Priced to be affordable for a technical founder: a fraction of a full-time sales hire, let alone a Fractional Sales Director. Minimum term about six months: three to learn the fundamentals and set the foundation, three or more to build the team on top of it.
Book a free 30-minute review callWhat usually breaks when a technical founder sells.
The pitch lives in your head.
Only you can explain why customers buy, so a new hire has nothing to copy.
You have never been taught to sell.
You are guessing at qualification, objections and closing, because no one showed you the fundamentals.
The pipeline lives in WhatsApp.
You cannot see what is stuck, what will close this quarter or where deals are lost.
Two phases, one engagement.
Built around how a non-sales founder actually learns: understand it yourself first, then build the team on a foundation you already trust.
Months 1 to 3: sales fundamentals for you
You learn how B2B sales actually works: how buyers decide, how to qualify a real opportunity, how to run a discovery call, handle objections and close. You keep selling during this time, but with a method instead of instinct. By the end you can explain, in your own words, why your customers buy.
Month 3 onwards: build the sales team
With the fundamentals in place, we build what a hire needs to inherit: a written sales playbook, a defined sales process and pipeline stages, target setting for each role, and a weekly and monthly tracking rhythm you keep running after I leave.
If you already understand sales and only need the team built, we start in Phase 2. If a full engagement is too much right now, ask about a shorter, narrower first step.
Three working parts, built on your real accounts.
Here is what they look like in practice.
| Stage | Exit criteria |
|---|---|
| 1. Qualified | Named buyer, real problem, timeline confirmed |
| 2. Solution fit | Buyer agrees the problem and the approach |
| 3. Proposal | Decision-maker has reviewed the proposal |
| 4. Decision | Dated next step with the signatory |
Every deal has one stage and one dated next step.
- Weekly: forecast against target, deal by deal
- Weekly: deals idle for 14 days or more
- Weekly: next step and owner for every open deal
- Monthly: target versus actual, by person
- Monthly: what to fix before next month
Thirty minutes a week, one hour a month, same time every cycle.
- Ideal customer profile and buying triggers
- Discovery questions and objection responses
- Target per seller, tied to the pipeline stages
- Onboarding plan for a new hire's first 30 days
Written so a hire can start without you re-explaining it.
What startup founders say.
As a Founder-led Sales Consultant, Jayant delivered tailored solutions that brought clarity and structure to our sales processes. His thorough understanding of sales operations enabled us to develop a customised sales strategy aligned with our unique needs.
Working with Jayant has been a pleasure and a truly enlightening experience. His guidance as a Founder-led Sales Consultant has been instrumental in shaping the direction of our company, demonstrating exceptional dedication and expertise in every discussion.
Questions founders ask
Yes. That is Phase 1. Before we build anything, you learn how B2B sales works: qualifying a real opportunity, running a discovery call, handling objections and closing. Building a team on top of instinct alone does not last.
It is most valuable once you have credible customer evidence or early revenue. It cannot create demand for a product that has not solved a real problem.
Once you can explain who you sell to, what you say and how a deal moves from first call to close. Hiring earlier makes the new person invent the system while chasing a target.
Usually not yet. A senior head needs a system to run. Most founders at this stage do better with a playbook, one or two sellers and this consulting engagement, then a Fractional Sales Director or full-time head once the numbers justify it.
No. I teach you and build the system with you; I do not run outsourced selling or cold calling on your behalf.
No. We first define the process and required information, then select or configure the lightest suitable CRM.
Not sure where you stand?
Answer five honest questions below and get a straight read on whether this is your next step.
Is B2B Startup Sales Consulting Right for You?
Your first sales hire should inherit a process, not a blank page. This check is for funded, post-PMF founders who won early customers through their network, and now need a repeatable sales engine before scaling headcount. Answer 5 honest questions to see if it fits.
Where should we send your result?
Enter your details to see your personalised score, verdict and recommendation, and we will email you a copy to revisit later.
Ready to learn sales, then build the team?
Start with a free 30-minute call. I will tell you honestly whether this fits where you are, or what to do first if it does not.