Business Model Canvas: map your business on one page.
Fill in the nine blocks in your browser, add sticky notes as your thinking changes, and mark the assumptions you still need to test. Then download your canvas or have a copy emailed to you.
Your canvas
Best for a business that already has customers. Starting with a new idea you are still testing? Use the Lean Canvas instead.
Customer Segments
Who are you creating value for? Which customers matter most?
Value Propositions
What problem do you solve, and what do customers get from you?
Channels
How do customers find you, buy from you and receive your product?
Customer Relationships
How do you win, keep and grow customers? What does each type expect?
Revenue Streams
What do customers pay for, how do they pay and how much?
Key Resources
What people, technology, assets or money do you need to deliver?
Key Activities
What must you do every week to deliver the value and reach customers?
Key Partners
Who helps you: suppliers, channel partners, allies? What do they provide?
Cost Structure
What are your biggest costs? Which resources and activities cost most?
How it works
Fill the nine blocks
Start on the customer side, with segments and value, then work towards costs and partners. Add as many sticky notes as you need.
Flag your assumptions
Mark any note you have not yet tested, so you can see what still needs validating.
Download or email
Enter your details to download your canvas as a PDF or image, or to have a copy emailed to you.
Get your canvas
Enter your details to download your canvas or have a copy emailed to you. Your notes leave your browser only when you submit this form.
Where sales fits
Most business models stall on the same three questions: who buys, how they find you and how you win them. That customer side is where I help founders build a sales system that runs without them.
Free 30-minute call. You get a short written feedback note within 48 hours.
Book a free 30-minute review callAlso free: the startup sales check and the post-PMF sales checklist.
Questions about the Business Model Canvas
Yes. Filling in the canvas is free, and so is downloading it as a PDF or image. We ask for your details so that we can send you a copy and, if it is useful, follow up on your sales questions.
Your notes are saved in your browser on this device, so you can come back and continue. Sales Fundas receives your canvas only if you submit the form to download it or receive a copy.
Use the Business Model Canvas when the business already exists and you want to map how it creates, delivers and earns value. Use the Lean Canvas when the idea is still a guess and you want to test the riskiest assumptions first.
The Business Model Canvas was created by Alexander Osterwalder and Yves Pigneur (Strategyzer) and is used here under CC BY-SA 3.0.
Turn the canvas into a sales system.
Once your model is clear, the next step is a repeatable way to win customers. Bring your canvas to a free 30-minute call.