Founder & principal consultant
You are not hiring a logo. You are hiring Jayant Kelkar.
More than 30 years across field sales, enterprise B2B, regional and national leadership, coaching and a business of my own, turned into practical systems for Indian founders and SMEs.
Why Sales Fundas exists
I started Sales Fundas in 2019 for companies that want to grow faster but do not need, or are not ready for, a full-time head of sales.
I step in as your senior sales leader. I build the sales system, lead and coach your team, and run the weekly rhythm that keeps it moving. When you are ready, I hand it over to a leader of your own, so you reach your next stage of growth without the cost of a full-time sales head.
The person you brief is the person who does the work. When a scope needs a specialist partner, I tell you who and why.
How the experience was built.
Field foundation
Built discipline through territory, consumer and early B2B sales roles. Learned why process consistently outperforms personality.
Regional and enterprise leadership
Led B2B telecom and technology sales, including the company's largest postpaid order at the time: 7,000 connections.
Team leadership and coaching
Led a nationally recognised life-insurance sales team at Max Life, building performance through manager coaching and operating discipline. This is my BFSI experience.
Strategy and entrepreneurship
Led strategic sales and enterprise accounts, while also building and exiting an independent business.
Sales Fundas
I personally lead transformation engagements across SaaS, IT services, manufacturing, BFSI, professional services, education, real estate and other B2B sectors.
- 37% average revenue growth across the client base
- ₹5L to ₹23L monthly revenue in 9 months for an IT services client
- 22% to 41% proposal-to-close rate
Experience matters only when it changes execution.
See how Sales Fundas turns that experience into a sales system your team can run.