About founder & principal consultant
Senior B2B sales leadership for businesses that need structure, not slogans.
Sales Fundas exists to help founders and CEOs convert sales experience, scattered activity and individual effort into a practical revenue operating system.
Jayant Kelkar
Jayant brings more than three decades of sales, leadership, coaching and entrepreneurial experience across B2B and B2C environments.
Sales Fundas was founded to make senior sales thinking and hands-on transformation accessible to Indian startups and SMEs that need practical operating support, but may not yet need or be ready for a full-time senior sales executive.
The person you brief is the person who works with your leadership and team. Engagements are personally led by Jayant, with specialist partners used only when the scope requires them.
30 Years in the Field. Every Role in Sales.
Every methodology at Sales Fundas comes from experience tested under real targets, real pressure and real consequences — not a classroom or a consulting framework.
Early Career
Built the discipline of door-to-door and territory B2B selling from the ground up. Learned consultative selling before the term was mainstream, and the conviction that process beats personality.
Regional Sales Leadership
Led branch and regional B2B sales across telecom and technology. At a leading telecom operator, acquired the single largest postpaid order in company history (7,000 connections) and delivered the highest revenue growth in the country.
Senior Sales Leadership
Led a team that set a national performance record — 11 members qualifying for a global leadership recognition programme in a single year. Ran a top 3 office nationally for premium collection.
Strategic Leadership & Entrepreneurship
Delivered strong productivity gains in a strategic circle-level role, then achieved industry-leading retention with zero outstanding collections in a senior sales leadership role — closing long-term contracts with major institutions, including acquiring the largest subscription service contracts from the top 3 national political parties. Also built and sold an independent business in this window.
Founder & Principal Consultant
Founded to bring senior B2B sales leadership to SMEs and startups. Every engagement personally delivered — no junior consultants, no generic playbooks.
- 37% average revenue growth across the client base
- An IT services client grew from ₹5L to ₹23L monthly revenue in 9 months
- A manufacturing client saw 45% revenue growth, margins up from 2.3% to 3%
- 585+ sales professionals trained
- Proposal-to-close rates lifted from 22% to 41%
- 15+ engagements across B2B SaaS, FinTech, Manufacturing, IT Services, BFSI, Professional Services, EdTech, Real Estate and Pharma — spanning Pune, Mumbai, Bengaluru, NCR and Hyderabad
Thirty years is a number. This is what it means.
Every framework, every role-play scenario and every diagnostic question used with a client today has already been tested under real targets, in real companies, with real revenue and real teams on the line. This is not a trainer who studied sales — this is a sales leader who built and delivered results first, then turned that experience into a system others can use.
Build for the stage you are in.
BOT: Build, Operate, Transfer
Build the founder-led sales system, test it on real opportunities and transfer the playbook and operating discipline to the first team.
OTT: Own, Transform, Transfer
Own the sales operating cadence, transform pipeline and management discipline, then transfer a sustainable leadership system to the business.
How the work is approached
Evidence before opinion
Recommendations are grounded in pipeline, customer, activity, conversion and team evidence.
Simple before sophisticated
The system must be usable by the team before it becomes more automated or complex.
Outcomes before activity
Reviews focus on movement, quality, commitments, risks and revenue impact.
Capability, not dependence
The objective is to leave stronger leaders, clearer routines and reusable assets.
Context before templates
Frameworks are adapted to the business model, buyer, team and sales cycle.
Trust through candour
Fit, constraints, risks and readiness are discussed openly before engagement.
Where is your revenue getting stuck?
Start with a direct diagnostic conversation and identify the right next step.