The Difference Between MQL and SQL Explained: Stop the Blame Game
Here is the bottom line up front: An MQL (Marketing Qualified Lead) is a hand-raiser. They are curious. They downloaded a PDF or sat through a webinar. An SQL (Sales Qualified Lead) is a wallet-opener. They have a specific pain, a budget, and they want to talk to a human right now. The difference isn’t […]
How to Audit B2B Sales Process: The 30-Point Health Check
There is a specific, recurring nightmare that haunts B2B Founders and Sales Directors. Maybe you’re living it right now. You have a product that works. You have a marketing budget that isn’t zero. You have a sales team that looks busy. They are typing. They are on calls. The CRM has data in it. But […]
Sales Team Training: Stop Motivating, Start Equipping (The Process-First Approach)
I have often observed a strange phenomenon in business. We treat sales as a matter of emotion, yet we demand results that are strictly mathematical. We have all seen the scenario. You hire a high-energy speaker for your annual sales kickoff. They run around the stage. They play loud music. They shout mantras about "unleashing […]
Fractional CSO vs. Full-Time VP: The Math (Why You Are Overpaying)
Let’s talk about the elephant in your P&L. For most SMEs generating under ₹50 Cr in revenue, hiring a full-time VP of Sales isn’t just expensive. It is capital-inefficient. It is risky. And frankly? It is often a mistake. You look at the salary. You think, “I can afford that.” But you aren’t looking at […]
Why Early-Stage Startups Need a B2B Sales Consultant
There is a specific nightmare that plagues almost every early-stage B2B founder. You have built a product that works. You have secured your first 10, maybe even 20 clients through sheer grit, personal networking, and founder passion. But suddenly, growth stalls. You hire a sales representative, expecting them to replicate your success, but they fail. […]