Sales Fundas

Why CAC Optimization Matters Every rupee (dollar) spent acquiring customers shapes your competitive edge. While your rivals burn through...

Starting a B2B sales operation from scratch can feel overwhelming. Whether you're a founder wearing multiple hats or a newly appointed...

In the bustling markets of Mumbai or the tech corridors of Bangalore, one truth remains constant: the art of sales negotiation can make...

As I sit in my favorite coffee shop in Pune, watching customers seamlessly switch between ordering on their phones and walking up to the...

The Future of Sales: How Technology is Revolutionizing the Industry The sales landscape is undergoing a dramatic transformation, driven...