Your First Sales Hire Should Inherit a Process, Not a Blank Page.
Build the first repeatable sales engine before scaling headcount: ICP, proposition, pipeline, outreach, qualification, founder handoff and playbook.
More salespeople do not fix a broken process.
Hiring before establishing repeatability usually multiplies confusion. The objective is to turn founder intuition into a documented sales motion that another capable person can execute.
- Stop chasing every market and every enquiry
- Convert product features into buyer-relevant value
- Define what qualifies as a real opportunity
- Create a consistent route from first contact to decision
The minimum viable sales engine.
ICP and buyer map
Priority segments, trigger events, buying roles, exclusions and account-selection logic.
Positioning and messages
Problem-led value proposition, proof points and outreach angles by buyer type.
Pipeline architecture
Stages, definitions, qualification evidence, exit criteria and CRM requirements.
Outreach motion
Practical LinkedIn, email, call and referral sequences with follow-up rules.
Founder handoff
Rules for when the founder enters, what the next seller owns and how context transfers.
Sales playbook
Discovery, qualification, proposal, objection handling, negotiation and review routines.
Founder-led sales, built from scratch.
Jayant brought sharp clarity and structure to our GTM planning. His founder-led approach helped us deeply understand how to build lean, scalable sales operations from the ground up. He became a trusted partner in our growth journey.
As a Founder-led Sales Consultant, Jayant delivered tailored solutions that brought clarity and structure to our sales processes, enabling us to develop a customised strategy aligned with our unique needs.
His guidance as a Founder-led Sales Consultant has been instrumental in shaping the direction of our company. His insights on branding and effective execution have been particularly valuable, providing clear direction for our growth strategy.
Before you decide
Is this suitable before product-market fit?
It is most valuable when you have credible customer evidence or early revenue. It cannot manufacture demand for a product that has not solved a meaningful problem.
Will you close deals for us?
The engagement helps you build and operate the sales motion, coach live opportunities and improve founder execution. It is not outsourced commission-only selling.
Do we need a CRM before starting?
No. We first define the process and required information, then select or configure the lightest suitable CRM.
What should be ready for the first call?
Bring your revenue goals, current customer profile, recent opportunities, conversion concerns and any existing sales material.
Is B2B Startup Sales Consulting Right for You?
Your first sales hire should inherit a process, not a blank page. This check is for funded, post-PMF founders who won early customers through their network, and now need a repeatable sales engine before scaling headcount. Answer 5 honest questions to see if it fits.
Where should we send your result?
Enter your details to see your personalised score, verdict and recommendation, and we will email you a copy to revisit later.
Where is your revenue getting stuck?
Start with a direct diagnostic conversation and identify the right next step.