Most sales training fails because it is designed to be delivered to anyone, which means it is perfectly suited to no one. Sales Fundas workshops start with your team’s actual challenges — the objections they face, the buyers they’re calling on, the deals they’re losing.
Jayant Kelkar delivers every programme directly. Not a franchised trainer. Not a junior facilitator with a brand name behind them. The person with 30 years of B2B sales experience is in the room.
All prices are for direct engagements. Indirect / aggregator channel minimum is ₹1,00,000/day. All prices exclude travel, accommodation and GST for outstation programmes.
| Format | Duration | Pune (Direct) | Mumbai | NCR | Bengaluru | Hyderabad |
|---|---|---|---|---|---|---|
| Half-Day Workshop4 hours | 4 hrs | ₹1,00,000 | ₹1,25,000 – ₹1,75,000 | ₹1,25,000 – ₹1,50,000 | ₹1,25,000 – ₹1,75,000 | ₹1,00,000 – ₹1,25,000 |
| Full-Day Workshop8 hours · 2–3 modules | 8 hrs | ₹1,50,000 – ₹2,00,000 | ₹2,00,000 – ₹3,00,000 | ₹1,75,000 – ₹2,50,000 | ₹2,00,000 – ₹3,00,000 | ₹1,50,000 – ₹2,00,000 |
| 2-Day Programme 16 hrs · Full transformation | 2 days | ₹2,50,000 – ₹3,50,000 | ₹3,50,000 – ₹5,50,000 | ₹3,00,000 – ₹4,50,000 | ₹3,50,000 – ₹5,50,000 | ₹2,50,000 – ₹3,50,000 |
| Custom / Multi-BatchVariable scope | By scope | By scope — ₹1,00,000/day minimum across all cities. Multi-batch and annual contracts available. | ||||
30-min call with your L&D lead or team manager before any content is built. We understand your team's context, challenges and what success looks like.
Content built for your team, your buyer, your industry and your real sales challenges. Participant workbooks and reference cards included.
30 years of cross-industry B2B sales experience. No junior facilitators. No substitutes. The person you brief is the person in the room.
A written report with key observations, individual participant notes and a 30-day application plan delivered within 48 hours of the programme.
Each workshop is a curated selection from these 8 modules — not all of them. The pre-training assessment determines which combination best addresses your team’s current gaps and business context.
Moving from product pitch to problem-first conversations that build trust, reduce price pressure and shorten sales cycles.
A structured framework for the 6 most common B2B objections — practised via live role-play with industry-relevant scenarios from your actual pipeline.
Value-based negotiation for complex, multi-stakeholder B2B deals — preserving margin while maintaining the relationship.
Designing and managing a pipeline that reflects deal reality — not optimism. Stage-gate criteria, forecast discipline and deal velocity.
Growing revenue from existing accounts through account mapping, stakeholder expansion and structured renewal and upsell frameworks.
Modern multi-channel outreach for B2B teams: structured email, LinkedIn and referral sequences built for Indian market buying behaviour.
Managing long sales cycles, procurement processes and multi-buyer committee decisions. Getting to "yes" without discounting to get there.
For team leads and first-time sales managers: performance coaching, quota setting, pipeline reviews, team motivation and hiring frameworks.
Each month begins with a defined set of deliverables agreed between you and Jayant Kelkar directly. You work with him — not a junior associate or project manager. Every call, every review, every coaching session is with the person who has 30 years in the field.
30-minute call with your L&D lead or team manager before any content is built. We map your team's context, identify the real gaps, and define success criteria upfront. The call shapes everything that follows.
Slides, case studies, role-play scenarios and participant workbooks built for your industry, your buyer types and your actual sales challenges. Not a reskinned generic deck.
30 years of cross-industry B2B sales experience. No junior trainers. No substitutes. The person you briefed is the person in the room — from 9am to close, for every batch and every session.
Delivered within 48 hours: key learnings, individual participant observations (for manager review), and a 30-day application plan with specific actions for each participant role. Something measurable, not just memories.
You own the annual training calendar and are looking for a high-quality external facilitator for your sales team's capability-building programme — one who can be briefed properly and deliver reliably.
Your team is underperforming against targets and you've identified a skills gap — objection handling, pipeline discipline, or converting large accounts. You want intervention training, not motivation.
You have a sales team of 10–30 people and no dedicated L&D function. You want a structured external intervention to build capability across the entire team without building an internal training apparatus.
COO, POE and PMMA, PAN India, ALP Aeroflex, The ALP Group
Avg. Participant Rating — 2-Day Workshop
Sales Professionals Trained Across India
For a standalone half-day or full-day programme, 3–4 weeks lead time is typically sufficient — 2 weeks for content customisation and 1–2 weeks for scheduling and logistics. For 2-day programmes or multi-batch delivery, 6–8 weeks is preferred to ensure thorough customisation and uninterrupted scheduling.
12–24 participants per batch delivers the best experience — enough for diverse role-plays but small enough for meaningful individual participation. For larger teams (25+), we recommend splitting into batches and running consecutive days. We have delivered to single groups of 50+ for conference keynote formats, but deep skills training works best in smaller cohorts.
Yes. Training is delivered at the venue of your choice — your office, a hotel conference room, or an offsite retreat. You arrange the venue; we bring everything else. For outstation programmes, travel and accommodation are billed additionally at actuals. For virtual delivery, we provide the facilitation platform or join yours.
Yes. For organisations running 3+ programmes per year, annual retainer arrangements are available with fixed per-batch rates, priority scheduling and a consolidated post-year capability assessment. These are scoped individually — speak to us about your annual L&D calendar and we’ll propose a structure that works for your budget and timeline.
Yes — this is exactly what the pre-training needs assessment is designed to solve. In the 30-minute call before any content is built, we map your product, your buyer profile, your typical sales cycle and your most common objections. Every role-play scenario and case study is built from this conversation. The more specific you are in the briefing, the more specific the training.
For knowledge transfer and framework delivery, virtual is highly effective and eliminates travel overhead for teams spread across multiple cities. For skills-based modules requiring deep role-play practice — objection handling, negotiation, enterprise closing — in-person delivers better outcomes. For organisations with distributed teams, the optimal structure is a virtual full-day for concepts followed by city-level in-person coaching sessions for practice.
10 participants minimum for virtual delivery. Below this number, a 1:1 coaching engagement or small-group in-person session is more cost-effective and delivers a better experience than a virtual workshop format.
Tell us about your team and we’ll schedule a 30-minute call to understand your context and what success looks like. No generic quote — a proposal built around your specific situation.
