Training Your Team Uses on Monday Morning.
Custom B2B sales workshops built entirely from your team's real objections, real buyer types, and real deal losses. Not a textbook. Not a template sold to 200 other companies. Your team's actual challenges — solved in the room.
Mumbai · NCR · Bengaluru · Pune · Hyderabad · Virtual pan-India · Half-day from ₹1,00,000
Generic Content Does Not Survive Contact With Real Buyers
If you've run training before and the team reverted to old habits within 30 days — it was not the team. It was the content. Here is what the difference looks like.
| Area | Typical Training Vendor | Sales Fundas Workshop |
|---|---|---|
| Content source | Same deck for every client | Built from your team's real deal data |
| Role-plays | Fictional buyers, scripted scenarios | Your actual buyer types and situations |
| Objection handling | Generic objections from a textbook | Objections sourced from your recent lost deals |
| Pre-training discovery | Usually none | 30-min TNA assessment for every engagement |
| Who delivers | Junior facilitator with senior brand | Jayant Kelkar delivers every session |
| Post-training plan | A slide deck they'll never open | Written 30-day application plan |
| Reinforcement | Optional add-on rarely purchased | 4-session virtual reinforcement available |
Built for B2B. Customised for Your Team.
Every programme draws from these modules. The mix is determined by your training needs assessment — not by what's easiest to deliver.
Consultative Selling & Discovery
SPIN Selling adapted for Indian B2B buyers. How to ask the questions that uncover real buying motivation. The skill most teams are missing.
High demandICP & Account Targeting
Qualification frameworks for multi-stakeholder deals. How to identify, prioritise, and pursue the accounts worth winning — and stop wasting energy.
Objection Handling
Built from your team's actual objections. Scripts for price pushback, "already with someone," and ghosting recovery. Real scenarios.
Most requestedNegotiation & Value Defence
How to negotiate without discounting. Anchoring, framing, trade concessions, and protecting margin in Indian B2B commercial conversations.
High demandClosing Techniques for B2B
How to structure proposals for a decision, create urgency without pressure, and close in a way that builds the long-term relationship.
Key Account Management
Protect, grow, and deepen existing accounts. Stakeholder mapping, upsell and cross-sell conversations, and renewal strategy.
Pipeline Discipline & CRM
Stage discipline, follow-up cadence, and pipeline management that predicts revenue. How to make the CRM useful instead of a chore.
Outbound Prospecting
Cold emails that get read. LinkedIn outreach that starts conversations. Cold calling frameworks built specifically for Indian B2B buyers.
Enterprise & Multi-Stakeholder
Navigating buying committees of 5–10 people. Building internal champions. Managing long sales cycles without losing momentum.
Every Programme Starts with a TNA. No Generic Proposals.
Every Sales Fundas training engagement begins with a Training Needs Assessment — a 30-minute conversation that determines what your team actually needs.
- Targeted at 1–2 critical skill areas
- 30-min pre-training needs assessment
- Custom content — no generic decks
- Role-plays with your buyer types
- Post-training action report
- Day 1: Consultative selling, qualification
- Day 2: Objection handling, negotiation
- Full pre-training TNA assessment
- Industry-specific case studies
- Team-specific role-plays using real scenarios
- Post-training action report included
- Annual training calendar design
- Progressive curriculum
- New hire onboarding module quarterly
- 4 virtual reinforcement sessions included
- Annual impact assessment report
- Best value for teams of 15+ across locations
The Numbers from Programmes We've Delivered
Sales professionals trained across India since 2019
Avg revenue growth across post-training engagements tracked
Proposal-to-close rate achieved vs. 22% baseline in one quarter
City-by-City 2-Day Workshop Pricing
All prices + GST. Up to 20 participants. Travel and accommodation at actuals for outstation. Includes TNA, custom content, role-plays, and post-training action report.
| City | 2-Day Workshop | Additional Participants |
|---|---|---|
| Pune (HQ) | ₹2,50,000 | ₹8,000/participant above 20 |
| Mumbai | ₹3,00,000 | ₹8,000/participant above 20 |
| Bengaluru | ₹3,25,000 | ₹9,000/participant above 20 |
| NCR (Delhi/Gurugram/Noida) | ₹3,25,000 | ₹9,000/participant above 20 |
| Hyderabad | ₹3,50,000 | ₹9,000/participant above 20 |
| Other cities | ₹3,75,000+ | Quote on request |
| Virtual (Pan-India) | ₹1,80,000 | No participant limit |
Every Engagement Begins With a Free 30-Minute TNA Call.
We listen first. Tell us your team size, the sales challenges you're facing, and what you've tried before. We'll tell you honestly what a customised programme for your team would cover and cost.