Home / Services / Fractional Sales Director

Senior Sales Leadership Without the Risk and Overhead of a Full-Time Hire.

An embedded revenue-transformation partnership for CEOs who need someone to own the sales operating system, coach the team and create reliable visibility.

What you get

A Fractional Sales Director engagement, delivered.

Not advice on a slide. Senior leadership that owns your sales system, installs the operating discipline, and leaves your team with the routines to run it, all personally delivered by Jayant.

Revenue operating model

Targets, territories, roles, handoffs, pipeline stages, definitions and a management cadence your team runs every week.

Pipeline and forecast control

Deal evidence, ageing, next-step discipline and risk visibility, so your forecast reflects reality, not hope.

Manager and rep performance

Output-focused reviews, coaching plans, capability development and real accountability across the team.

CRM and reporting

Minimal data standards, adoption rules, clean dashboards and decision-ready reporting you can actually trust.

Live-deal coaching

Qualification, stakeholder mapping, value articulation, negotiation and closure planning on your real, active deals.

Capability transfer

Playbooks, dashboards and leadership routines that stay inside your business long after the engagement ends.

The arc
01 · OwnEstablish baselines, align targets and take ownership of the operating cadence.
02 · TransformRebuild processes, coach managers, inspect adoption and move live opportunities.
03 · TransferInstitutionalise playbooks, dashboards and leadership routines inside the team.

Want the full picture?

See exactly what a Fractional Sales Director partnership includes, how engagements are structured, and the outcomes to expect for a team like yours.

Give me more details about Fractional Sales Director →

A short overview, sent personally by Jayant. No obligation.

Trusted by teams at
The ALP Group
Growel Softech
PartsCity
Libros
Adagrad
Arrka
menew
IREF
Synthesys
The Ardour & Co
ISST
ALP Overseas
Biocyll
BlueKei Solutions
CLR
eProplex
ReLambda
scrum system
SMSCountry
The ALP Group
Growel Softech
PartsCity
Libros
Adagrad
Arrka
menew
IREF
Synthesys
The Ardour & Co
ISST
ALP Overseas
Biocyll
BlueKei Solutions
CLR
eProplex
ReLambda
scrum system
SMSCountry
Client results

Embedded leadership that transformed the numbers.

★★★★★

Jayant joined as Sales and Marketing Consultant and quickly advanced to Chief Marketing Officer. His customised approach led to a remarkable 45% growth in sales revenue and increased profit margins from 2.3% to 3% in a brief period, while he built and nurtured a high-performing team.

MF
CEO
Manufacturing firm (auto parts)
★★★★★

We engaged Jayant as our Virtual Chief Sales Officer during a critical phase. Under his guidance, our sales operations underwent a complete transformation, and he led our expansion into Bengaluru and Mumbai, helping us acquire large corporate clients.

IT
Director
IT services & recruitment firm
★★★★★

He played a pivotal role in setting up and scaling our sales presence across key Western markets. His structured approach, data-driven decisions and focus on execution made a measurable impact in a short period.

SW
Co-founder
SaaS firm (restaurant management systems)
Results and quotes are from real Sales Fundas engagements. Client names can be shared during our conversation.
2-Minute Self-Check

Is a Fractional Sales Director Right for You?

Senior sales leadership without the risk and overhead of a full-time hire. This check is for CEOs and directors who suspect something is wrong with their sales leadership, and want evidence before they act. Answer 5 honest questions to see if it fits.

Question 1 of 5
01. Who really owns the sales operating system in your company today?
A capable sales leader owns it fully, and it shows in the results.
A manager runs the day-to-day, but no one owns the bigger system.
I own it by default, on top of running the company.
Honestly, no one truly owns it, it just happens.
02. You know you need stronger sales leadership. What has stopped you hiring a full-time sales head?
Nothing, we already have a strong one in place.
The salary and equity for a senior hire is hard to justify yet.
I have been burned before by a costly hire that did not work out.
I am not even sure what "good" looks like at this level.
03. How clear is your visibility into what is actually happening in the pipeline?
Very clear, I trust the numbers and know where every deal stands.
I see activity, but I cannot always tell what is real vs optimistic.
I rely on what the team tells me, with little independent proof.
I am often blindsided by deals that vanish at the last minute.
04. When did your sales team last get real coaching, not just targets and reviews?
Regularly, coaching is built into how we run the team.
Occasionally, when someone is clearly struggling.
Rarely, we mostly review numbers and push for more.
Never really, people are left to figure it out alone.
05. Your revenue has plateaued or become unpredictable. Do you know why?
We are growing steadily and I understand the drivers well.
Growth has slowed and I have theories, but no clear answer.
We keep trying things, but nothing creates a real breakthrough.
We are stuck, and I cannot pinpoint what is holding us back.
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Typical commercial shape

A focused leadership partnership, not rented hours.

Engagements are normally structured for six to twelve months because operating discipline, manager capability and forecast quality require adoption, inspection and reinforcement.

Final scope and commercials depend on team size, revenue complexity, locations and required on-site involvement.

Frequently asked questions

Before you decide

How is this different from consulting?

Traditional consulting can end with recommendations. Fractional leadership stays involved in operating reviews, manager coaching, implementation and measurable adoption.

Can this work alongside an existing sales director or manager?

Yes. The role can strengthen the leadership layer, clarify responsibilities and help the internal leader run a more disciplined sales system.

Do you generate leads or work only on Sales Operations Audit?

The engagement can improve ICP, market mapping, outreach design and lead governance. It is not positioned as a volume lead-generation agency.

How do we begin?

We start with a diagnostic conversation, examine the current operating reality and confirm whether the business is ready for an embedded transformation partnership.

Where is your revenue getting stuck?

Start with a direct diagnostic conversation and identify the right next step.

Book a free sales diagnostic call →

Request a Service

Tell us the essentials and Jayant will follow up personally in less than 12 business hours.

    Where is your revenue getting stuck?

    Book a free sales diagnostic call →