You’ve nailed product-market fit and gained initial traction - often through your own hands-on sales efforts as the founder. Yet now, growth feels unpredictable and chaotic.
As CEO, you still close every key deal. This leaves little room to focus on product development, strategy, or securing funding because you effectively are the entire sales team.
Without a documented, repeatable sales process, every new team member learns by observation, resulting in inconsistent results and prolonged ramp-up times.
A senior C-level sales hire commands a significant annual investment (₹30L-50L+). Hiring the wrong person can delay growth by 12-18 months. What you need now is expert sales strategy and leadership - without the full-time cost.
A Fractional Chief Sales Officer (CSO) is not a consultant who gives you a PDF. They are a true “part-time executive” who embeds in your company to build, lead, and execute your sales strategy.
You get 20 years of sales expertise deployed strategically-maximum impact, fraction of the cost.
A documented plan for how you win.
The repeatable system that powers your wins
Building your A-team.
The tools that run the engine.
While hiring a full-time VP of Sales is often a coveted goal, it poses a significant risk and hefty financial commitment upfront. A single full-time hire can cost ₹30L-50L+ annually and the wrong choice might delay growth by over a year.
In contrast, a Fractional Chief Sales Officer offers strategic sales leadership and expert guidance at a fraction of the cost, delivering immediate impact and de-risking your growth journey.
This flexible, part-time approach ensures you access seasoned sales expertise without the long-term commitment, helping you build scalable sales processes and sustainable revenue streams without the burden of full-time overhead.
| Factor | Fractional CSO (Sales Fundas) | Full-Time VP of Sales | Doing Nothing (Founder-Led) |
|---|---|---|---|
| Cost | Predictable, part-time cost. No benefits, equity, or bonus. | Very High. 40L-60L+ base + bonus + equity. | Highest opportunity cost. Your time is priceless. |
| Time to Impact | Immediate. We start building your playbook in Week 1. | Slow. 60-90 day recruitment + 90-180 day ramp-up time. | Stagnant. Growth is flat or declining. |
| Risk | Very Low. A flexible engagement. If it's not a fit, we part ways. | Very High. A bad C-level hire is toxic and can set you back 18+ months. | Catastrophic. Risk of burnout, missed targets, and competitor takeover. |
| Primary Focus | Execution & Building. We build the systems, playbooks, and processes *with* you. | Managing & Reporting. Often focused on team management, not foundational building. | Surviving. Juggling sales with 10 other jobs. |
This service is not for everyone. We work best with specific B2B companies at a critical inflection point.
We had the privilege of engaging Mr. Jayant Kelkar as our Fractional Chief Sales Officer from August 2023 to April 2024, during a critical phase for Growel Softech. As a two-decade-old manpower recruitment company, we were facing challenges in regaining growth momentum in the post-COVID market. We were in urgent need of strategic and transformative sales leadership, and Jayant delivered precisely that. Under his guidance, our sales operations underwent a complete transformation.
Jayant not only restructured and optimised our existing sales processes but also played a pivotal role in hiring and mentoring a high-performing sales team. His leadership directly contributed to a nearly fivefold increase in our monthly revenue, from ₹5 lakh to ₹23 lakh within just nine months.
Jayant also led our expansion into key markets, including Bengaluru and Mumbai, enabling us to acquire large corporate clients and significantly improve the quality and scale of our customer base. His deep understanding of sales strategy, coupled with hands-on execution, brought about a tangible business impact in a remarkably short period.
We are truly grateful for the value he brought to Growel Softech. I highly recommend Jayant Kelkar to any organisation seeking to accelerate sales performance and build a results-driven sales culture.
Mr Rohit More Director, Growel Softech
Let’s start with a complimentary 30-minute sales consultation. We’ll diagnose your current sales process and give you an actionable 3-point plan to improve your pipeline, 100% free and confidential.
