Know Exactly Why Deals Aren't Closing — Before You Hire, Train, or Restructure.
A 2–3 week, evidence-based audit of your pipeline, process and team — delivered by Jayant Kelkar personally. Not a survey. Not a template. We pull your real data, sit in on real calls, and hand you a written Sales Health Report with a prioritised 90-day roadmap.
Serving Pune · Mumbai · Bengaluru · NCR · Hyderabad · On-site and virtual · From ₹45,000 + GST
What you'll know in 2 weeks
Starts within a week
No lengthy scoping process. We begin the data pull immediately.
Written Sales Health Report
Not a slide deck summary — a document your team can act on.
Always Jayant Kelkar
No junior associates run the audit. Every call, every finding.
Credited toward your next step
If you proceed to Fractional or Consulting within 30 days.
You're the Right Fit If You Recognise Yourself Here
The Sales Operations Audit is not a generic health check. It's for leaders who suspect something structural is wrong — and want evidence before they act.
The Founder Who Isn't Sure What's Actually Broken
Revenue is inconsistent. You have theories — maybe it's the leads, maybe it's the team — but no evidence. You want a diagnosis before you spend on a fix that might be wrong.
The SME CEO Staring at Inconsistent Numbers
Some months are strong, some collapse, and nobody can tell you why with confidence. Your CRM has data. Nobody trusts it enough to forecast from it.
The Funded Startup Founder Before the Next Big Hire
You're about to hire a VP of Sales or scale the team, and you want to know the process is worth scaling first — not documenting a broken one at a bigger salary.
The Board Asking for Evidence Before a Bigger Commitment
Investors want pipeline clarity before the next round or the next hire. You need an independent, evidence-based diagnosis you can put in front of them.
The 3-Week Audit
Every audit follows the same disciplined sequence — because guessing at a diagnosis defeats the purpose of one.
Data pull & real calls
We pull your raw pipeline data and sit in on live sales calls — not a description of your process, the process, as it actually runs.
- Full CRM / pipeline data export & review
- Live call shadowing (min. 5 calls)
- Founder & team stakeholder interviews
Mapping the real pipeline & process
Every stage a deal actually passes through gets documented — alongside exactly where deals quietly stall or disappear.
- Stage-by-stage pipeline architecture map
- Qualification & handoff gap analysis
- Founder-dependence scoring
Recommendations & 90-day roadmap
Not a 40-page report that sits in a drive. A short, prioritised plan for what to fix first, and in what order.
- Written Sales Health Report
- Prioritised 90-day action roadmap
- Live walkthrough with founder / leadership
One Audit. One Clear Price.
No tiers to choose between — every audit gets the same depth, because a partial diagnosis isn't a diagnosis.
Sales Operations Audit
A complete, evidence-based diagnostic of your pipeline, process and team — delivered personally by Jayant Kelkar over 2–3 weeks.
- Full pipeline & CRM data audit
- Live sales call shadowing & review
- Founder-dependence scoring
- Written Sales Health Report
- Prioritised 90-day roadmap
- Live findings walkthrough with leadership
Not ready for the full 3-week audit? Start smaller with the 90-minute Sales Diagnostic (₹15,000) — a quick-read version of the same rigour.
Guessing vs. an Evidence-Based Audit
Every quarter spent guessing at the fix costs more than the audit that would have told you the real one.
| Comparison Factor | Guessing & Trial-and-Error | Sales Operations Audit |
|---|---|---|
| Time to clarity | 3–6 months of trying fixes | 2–3 weeks |
| Basis for the next hire | Gut feel | Evidence & a written report |
| Cost of being wrong | A wasted hire or training budget | Audit fee credited forward |
| Who does the diagnosis | You, alongside your day job | Jayant Kelkar, full focus |
| What you're left with | Another theory | A prioritised 90-day roadmap |
The Pattern Almost Every Audit Finds
Across every audit we've run, the pipeline a founder believes they have is nearly always larger than the pipeline that's actually active.
Audit uncovered a founder-dependent pipeline with no stage discipline and no shared forecast method. A 6-stage pipeline and weekly review cadence followed — the MD could forecast monthly revenue within 15% accuracy.
Audit found relationship-dependent revenue with no formal qualification process. New ICP framework and pipeline architecture followed — top-line and margin improved together.
Questions We Get Asked Before Every Audit
Why pay for an audit instead of just figuring it out ourselves?
You could — most founders try, for months. The audit isn't information you couldn't find; it's the time, distance and discipline to find it fast, without your day job getting in the way of the diagnosis.
What if the audit finds our process is actually fine?
That happens, and it's still useful — you get a written, evidence-based confirmation instead of a nagging doubt, and the roadmap simply focuses on the smaller gaps we do find.
Does the audit fee really count toward a bigger engagement?
Yes — 100% of it, if you move to a Fractional Sales Director or Startup Consulting engagement within 30 days of the audit's completion.
How is this different from the 90-minute Sales Diagnostic?
The Diagnostic is a single working session — useful if you want a fast, lower-cost read. The Audit is a full 2–3 week engagement with live call shadowing, full pipeline data review, and a written 90-day roadmap: the difference between a check-up and a full diagnosis.
We're not based in Pune. Does this work remotely?
Yes. We serve Mumbai, Bengaluru, NCR and Hyderabad with a mix of on-site and virtual sessions — remote delivery hasn't compromised the findings in any audit we've run.
Find Out What's Actually Blocking Revenue — Before You Spend On the Wrong Fix.
Book a free 15-minute fit call. We'll look at your current situation and tell you honestly whether the Sales Operations Audit is the right next step.
We take a limited number of new audits each month.