The Person You Brief Is the Person Who Does the Work.
30 years in B2B sales. National revenue records at Airtel. National coaching record at Max Life. Founded Sales Fundas in 2019 to give Indian SMEs and startups access to senior sales leadership at a fraction of full-time cost.
No junior associates. No project managers. No handover to someone you haven't met. If you're considering a Sales Fundas engagement, you will speak to Jayant, be worked with by Jayant, and receive deliverables written by Jayant.
Why Sales Fundas Exists
For three decades, I worked inside some of India's most demanding sales organisations — carrying targets, building teams, fixing broken regions, and learning what separates companies that grow predictably from those that grow by accident.
At Airtel, I built and led a region that set a national revenue performance record. At Max Life, I led a team that set a national coaching performance record. I was not the best individual salesperson — I was the person who built the systems that made other people great.
I founded Sales Fundas in 2019 because I kept seeing the same pattern: talented founders with real products, stuck in the same 4 problems. Founder-dependent sales. No ICP. No pipeline. No playbook. The solution was always the same — it was just never affordable for companies that weren't large enterprises.
Sales Fundas exists to change that.
"Most B2B companies don't have a sales problem. They have a systems problem. Install the right process, the right pipeline, and the right coaching — and revenue becomes predictable. That is what we build."
30 Years in the Field. Every Role in Sales.
Every methodology in Sales Fundas comes from experience that was tested under real targets, real pressure, and real consequences — not from a classroom or a consulting framework.
Built the discipline of door-to-door and field B2B selling from the ground up. Learned consultative selling before the term was mainstream. Developed the conviction that process beats personality in sales.
Led regional B2B sales teams across technology, consumer, and services verticals. Built the pipeline discipline, account management, and team coaching systems that would later become the foundation of Sales Fundas methodology.
Built and led a regional B2B sales organisation to set a national revenue performance record. Implemented the structured pipeline, coaching cadence, and account management methodology that became the proof of concept for the Sales Fundas approach.
🏆 National Revenue RecordLed a large sales and coaching function. Set a national coaching performance record. Developed the structured talent development and performance management frameworks that proved the repeatability of the Sales Fundas training methodology at scale.
🏆 National Coaching RecordFounded Sales Fundas to bring senior B2B sales leadership to SMEs and startups that cannot afford a full-time CSO. 15+ engagements. 585+ trained. 37% average revenue growth. Still personally delivering every engagement.
Founded 2019 · PuneWhat the Work Produces
Founder-led sales with no pipeline structure. Full 6-stage pipeline architecture installed. Weekly rep coaching. Forecast accuracy within 15% for the first time. Revenue grew 4.6x over 9 months.
Relationship-dependent revenue with no formal process. New ICP framework, pipeline architecture, and negotiation training. Both top-line growth and margin defence improved simultaneously — in one engagement.
B2B Startup Sales Consulting clients (10+): Adagrad AI · BlueKei Solutions · Arrka · Synthesys Solutions · ReLambda · and others. Full client list shared in our first conversation. Introductions available on request.
Three Principles That Govern Every Engagement
Sales Is a Science, Not a Talent
The belief that some people are "born salespeople" is the single most dangerous idea in Indian B2B sales. It lets companies off the hook for building process. We build the system so performance doesn't depend on the individual.
Diagnose Before Prescribing
Prescription without diagnosis is malpractice. Every Sales Fundas engagement begins with an audit. We do not apply a template. We look at your pipeline data, your team capability, your ICP clarity — and build around what we actually find.
Outcomes, Not Outputs
A Sales Playbook sitting in a folder has zero value. A training workshop that energises for a week and changes nothing by month two is a waste of your money and your team's time. We stay until the numbers move.
Part of India's B2B Business Ecosystem
Sales Fundas is connected to India's leading startup and SME networks — enabling introductions, referrals, and community trust.
30 Minutes. An Honest Conversation. No Pitch.
Book a free Sales Audit Call. You speak directly to Jayant. We look at your revenue situation together and tell you honestly whether Sales Fundas can help — and if so, how.