Pre-revenue to ₹2Cr ARR · 2–15 employees · B2B product or service · Every deal goes through the founder
₹2–10Cr ARR · 1–3 salespeople · Raised capital · No formal sales process or playbook yet
Referral pipeline is slowing · Needs structured outbound · Doesn't know how to replicate what worked organically
Great product · Long cycles · Deals stall after demo · No enterprise sales playbook · Losing to "no decision"
This engagement is designed for early-stage B2B startups where sales is either still fully founder-led, or where a small team is selling without a structured process. You don’t need to have everything figured out — you need someone who has built this before.
You’re right for this engagement if you can say yes to at least one of these:
Precise definition of who to target — by role, company size, industry, geography, tech stack and buying trigger. Stop chasing the wrong accounts entirely.
Email, LinkedIn and WhatsApp outreach templates built for your product, your buyer, and the Indian B2B market. Not recycled scripts — written for your voice and context.
A 5–7 stage pipeline designed for your sales cycle and deal complexity. Every deal has a stage with a clear entry criterion and a defined next action. No more "in discussion".
Recommendation and basic setup of HubSpot, Zoho or Pipedrive matched to your team size. Your CRM should track reality, not aspirations — we make sure it does.
Structured conversation flow for discovery, demo, proposal and closing — with specific responses to your 6–8 most common objections. Practised on real deals, not fabricated scenarios.
When you're ready: a complete job description, interview scorecard and 30-day onboarding checklist for your first dedicated salesperson. Hire the right person the first time.
Each month begins with a defined set of deliverables agreed between you and Jayant Kelkar directly. You work with him — not a junior associate or project manager. Every call, every review, every coaching session is with the person who has 30 years in the field.
| Geography | Engagement Scope | Monthly Investment |
|---|---|---|
| Pune | Advisory + Frameworks (standard) | ₹75,000 – ₹1,10,000 |
| Mumbai | Full scope incl. CRM setup & deal coaching | ₹1,00,000 – ₹1,50,000 |
| NCR (Delhi / Gurugram) | Full scope incl. CRM setup & deal coaching | ₹1,00,000 – ₹1,50,000 |
| Bengaluru | Full scope incl. CRM setup & deal coaching | ₹1,25,000 – ₹1,75,000 |
| Hyderabad | Advisory + Frameworks (standard) | ₹75,000 – ₹1,10,000 |
Working with Jayant has been a pleasure and a truly enlightening experience. His guidance as a Founder-led Sales Consultant has been instrumental in shaping the direction of Libros, demonstrating exceptional dedication and expertise in every discussion. What stands out most is his passion for Libros, which surpasses that of many others involved with our organization.
His in-depth knowledge, combined with his unwavering belief in our vision, has been both motivational and inspiring. His insights on branding and effective execution have been particularly valuable, providing clear direction for our growth strategy. We look forward to fully leveraging his expertise as Chief Sales Officer and Mentor for Libros in the near future.
“As a Founder-led Sales Consultant at Arrka, Jayant delivered tailored solutions that brought clarity and structure to our sales processes. His thorough understanding of sales operations enabled us to develop a customized sales strategy aligned with our unique needs. The comprehensive results we achieved through Jayant’s expertise have been invaluable. We confidently recommend his services for founders seeking personalized, results-driven sales consulting.”
The natural progression: start with Startup Consulting to build the foundations — ICP, playbook, pipeline, CRM — then transition into a Fractional CSO engagement as your team and revenue mature. The playbooks and process you build here become the operating system your future CSO inherits.
A trainer runs a workshop and leaves. A coach focuses on mindset and habits. This engagement builds and operates your actual sales system — ICP, pipeline, playbook, CRM, outreach, deal coaching. The output is a working sales engine with a handover-ready playbook, not a course certificate or a mindset shift.
Not necessarily. If you have a product and are actively having conversations with potential customers, this engagement will help you structure those conversations, qualify more accurately, and close faster. If you are still building the product with no one to sell to yet, it may be too early — the free Sales Audit Call will clarify this.
No. If you have a CRM that your team is actually using, we work within it. The engagement is about configuring your pipeline stages correctly, ensuring the data reflects deal reality, and building dashboards that give you useful visibility. Tool choice is secondary to process discipline.
Typically 6–10 hours per month depending on the scope agreed at the start. This covers strategy sessions, live deal coaching, deliverable reviews and the monthly milestone call. The exact cadence is defined upfront so there are no surprises on either side.
The engagement continues month-to-month with a revised scope based on where you are. Month 4 onwards typically focuses on hiring support, team coaching, pipeline optimisation or transitioning into a Fractional CSO arrangement. There is no lock-in beyond the initial 3-month minimum.
Yes. Most engagement activity happens over video calls, shared documents and async reviews. For Pune-based clients, in-person sessions are available. For Mumbai, Bengaluru, NCR and Hyderabad, the engagement is fully remote — which has no impact on quality or output, only on logistics.
Yes — this is one of the most common situations. Underperforming salespeople are almost never a hiring problem. They are a process problem — no clear ICP, no structured pipeline, no playbook, no coaching. This engagement builds the infrastructure that gives them the best chance to succeed, or makes the diagnosis clear if the issue is indeed the wrong hire.
A structured diagnostic of your sales function with Jayant Kelkar. We assess your pipeline, ICP clarity, process gaps and quick wins — then send you a 2–3 page written feedback note within 48 hours. Whether or not we work together, you leave with something immediately actionable.
