Why Non-Sales Founders Need a Founder-Led Sales Consultant
You have built a product that works. The code is elegant, the features are robust, and the few customers you do have love it. But when you look at your revenue chart, it’s flat. For many technical founders, this is the moment of panic. The logic follows a standard engineering “if-then” statement: If sales are […]
Why Integrating Your Marketing Tools With Sales CRM Is Critical
It is a tale as old as business itself: The War Between Sales and Marketing. Marketing says, “We sent you 500 leads this month! Why aren’t you closing them?” Sales replies, “Because 490 of them were students doing research or competitors spying on us. Where are the real buyers?” This friction creates a “Blame Gap” […]
Guide to Setting Up a Sales CRM for the First Time: The Anti-Chaos Blueprint
You view your product as a machine. It has inputs. It has processes. It creates reliable outputs. It makes sense. It’s engineering. But then you look at your sales team. Chaos. Absolute chaos. Notes live on yellow Post-its stuck to monitors. Customer data hides in three different spreadsheets (none of which match, by the way). […]
Corporate Sales Training: Build a Scalable, Scientific Sales Engine
The statistic is staggering: 87% of sales training information is forgotten within 30 days. Imagine investing thousands of dollars and hundreds of hours into a corporate sales training initiative, only to have your team return to their desks and revert to their old habits by next month. It’s the corporate equivalent of a sugar rush—a […]