The Difference Between MQL and SQL Explained: Stop the Blame Game
Here is the bottom line up front: An MQL (Marketing Qualified Lead) is a hand-raiser. They are curious. They downloaded a PDF or sat through a webinar. An SQL (Sales Qualified Lead) is a wallet-opener. They have a specific pain, a budget, and they want to talk to a human right now. The difference isn’t […]
How to Audit B2B Sales Process: The 30-Point Health Check
There is a specific, recurring nightmare that haunts B2B Founders and Sales Directors. Maybe you’re living it right now. You have a product that works. You have a marketing budget that isn’t zero. You have a sales team that looks busy. They are typing. They are on calls. The CRM has data in it. But […]