Your B2B Startup Needs a Fractional Sales Director, Not a Full-Time Hire
A senior Fractional Sales Director working directly with your team — building pipeline, playbook and process — at a fraction of the cost of a full-time VP Sales. Serving B2B startups across Pune, Mumbai, Bengaluru and NCR.
Used by B2B founders in Pune, Mumbai, Bengaluru and NCR
Get a Free Expert Diagnosis of Your Sales Function
30 minutes · Written feedback in 48 hours · No obligation
Free · No obligation · Written feedback within 48 hours
Does This Sound Like Your Business?
If any of these three scenarios describe your company, a Fractional Sales Director is likely the fastest path to fixing it.
You're Still Closing Every Deal Yourself
You built the product, you won the first clients, and now every important sale still runs through you. It's not scalable and you know it.
Your Sales Team Exists But Isn't Performing
You've hired salespeople. They're busy. But the pipeline is inconsistent and quota is a guess, not a forecast.
You've Raised Capital But Sales Hasn't Caught Up
The product is ready. The team is growing. But B2B revenue is still founder-dependent and investors are starting to ask questions.
What Jayant Kelkar Does as Your Fractional Sales Director
Every engagement is delivered personally — no junior associates, no substitutes.
- Defines your ICP — who to target, why, with specifics
- Builds a 5–7 stage pipeline framework with entry criteria at every stage
- Sets up your CRM (HubSpot / Zoho / Pipedrive) to reflect deal reality
- Writes your sales playbook — scripts, objections, email templates, discovery frameworks
- Runs weekly pipeline reviews and coaches each rep directly
- Prepares board-level revenue reports and KPI dashboards
- Writes the hiring brief for your next sales hire when you're ready
Virtual engagements available pan-India
Fractional Sales Director vs. Full-Time VP Sales
Compare the two options on what actually matters — cost, speed, commitment and who shows up.
| Feature | Full-Time VP Sales | Fractional Sales Director (SalesFundas) |
|---|---|---|
| Monthly Cost | ₹18–25 Lakhs + equity | From ₹1,45,000/month |
| Time to Start | 3–6 months hiring | 2 weeks |
| Equity Required | 0.25–1% ESOP | None |
| Who Delivers | One employee (variable quality) | Jayant Kelkar directly |
| Min. Commitment | 12+ months | 3 months |
What Clients Say
“Jayant delivered tailored solutions that brought clarity and structure to our sales processes. His thorough understanding enabled us to develop a customised sales strategy aligned with our unique needs.”
Shivangi Nadkarni Co-founder, Arrka · Fractional Sales Director engagement
How It Works — 3 Steps
From your first conversation to a working sales system.
Book a Free 30-Min Sales Audit Call
A structured diagnostic conversation — not a sales pitch. We identify the biggest structural constraint in your sales.
Get a Written Feedback Note
A 2–3 page written diagnosis delivered within 48 hours. Specific, actionable, and honest.
Engagement Begins
Monthly milestones. Defined deliverables. Direct delivery by Jayant Kelkar from day one. No surprises.
Book Your Free Sales Audit Call
30 minutes. Written feedback in 48 hours. No obligation.
Cities served: Pune · Mumbai · Bengaluru · NCR · Hyderabad (and virtual pan-India)
Free · No obligation · Written feedback within 48 hours